Acceso supports small food producers in Latin America and the Caribbean who live on less than $5 a day and produce less than their potential. To fix the dysfunctional market, the company provides a "one-stop shop" that removes all the barriers they face when trading with official markets. Part of their initiatives includes sharing climate-smart agriculture practices, which the company provides via Whatsapp and SMS, orchestrated in a diagram studio powered by JointJS+.
This forward-thinking company needed to improve the way it communicated with its customers and move from a three-step marketing campaign that only worked one-way to a fully conversational and more advanced campaign that provided customers with best practices to improve their production. Based on their internal calculations, building the entire solution from scratch would take a year and cost more than the company could afford.
Knowing that building an application from scratch was not possible, Acceso began evaluating several technologies available on the market, JointJS+ being one of them. Customer communication is a key part of Acceso's business, and they knew the team would need to rely on the solution for the long term. Along with a better look and feel and a very similar demo application to the one Acceso aimed to create, the maturity and flexibility of the technology made them choose JointJS+.
See below what the improved campaign orchestration looks like:
As noted, the company has finally moved from one-way, simple campaigns to more advanced, dialogue-driven marketing initiatives that help customers live healthy, dignified and prosperous lives. As Acceso's Santiago reports, JointJS+ helped the company save a year of in-house development and improve the way Acceso communicates with its customers.
